ARE YOU STUCK ON THE SIDELINE RUNNING YOUR BUSINESS...
or are you focused on your next play?
Utilizing our rich, market-tested playbook focused on people, processes and technology, we help companies develop and execute integrated marketing communications strategies that improve the efficiency and effectiveness of the sales and business development process.
- Fractional Marketing Leadership
- Sustainable Growth Strategies
- Strategic Internal Alignment
- Cutting-Edge Technologies
- Industry Best Practices
- Proven Success
Next Play Philosophy
Whatever you have just done is not nearly as important as what you do next.
In sports, the NEXT PLAY is often the most important play. In business, the NEXT PLAY philosophy is vital for your continuous growth and long-term success. Businesses must ride the trends, stay ahead of their market and control their future by focusing on the NEXT PLAY.
Fractional Marketing Leadership
One of the biggest challenges for organizations today is striking a balance between relying on short-term tactics and investing in long-term strategies.
Next Play Marketing provides emerging and mid-market businesses and nonprofit organizations with their own Chief Marketing Officer. Working with business owners and executive leadership, we build stronger brands, drive client engagement, and attract more leads while maximizing return on marketing spend.
Engage our team to strategize, lead and achieve growth goals.
GROWTH-FOCUSED
MARKETING RESEARCH
- Market Opportunity Assessment
- Brand Credibility Assessment
- Competitive & Comparable Intelligence
- Digital Footprint Analysis
- Conversion Optimization Audit
- Technology Stack Assessment
- Quantitative & Qualitative Research
SALES-ENABLED
MARKETING STRATEGY
- Funnel Development & Marketing Roadmap
- Target Persona & Segmentation Identification
- Message, Brand & Visual Identity Development
- Converged Content & Media Strategy
- Marketing & Sales Technology Strategy
- Business Development Enablement
- Marketing Resource & Budget Planning
ADVANCED MARKETING OVERSIGHT & IMPLEMENTATION
Who we serve
Next Play Marketing was founded by Jason Abrahams, a veteran marketing communications executive and digital strategist who has managed the NEXT PLAY for hundreds of business-to-business, direct-to-consumer and nonprofit organizations nationwide.
MANUFACTURING & DISTRIBUTION
TECHNOLOGY & SAAS
HEALTHCARE
PROFESSIONAL SERVICES
FINANCIAL SERVICES
EDUCATION
ASSOCIATIONS & NONPROFITS
CONSUMER GOODS
Next Play Marketing’s consulting team has a proven record of achievement in setting creative vision and managing strategies that tie business and ROI objectives with traditional and digital marketing, sales, and business development tactics for small and mid-market businesses.
WHAT CLIENTS HAVE TO SAY
Armed with impressive organizational and analytical skills, innovative thinking and working
know-how in the digital world, Next Play Marketing is well-positioned to create and execute integrated strategies for organizations with growth in mind. He’s got an amazing track record of marketing and PR initiatives with proven results - on time and within budget.
Jason has his pulse on today's volatile marketplace. His team at Next Play Marketing is extremely adept at reaching an audience that can tend to be a moving target. Their abilities to combine traditional strategies with digital to reach growth goals is second to none.
Jason is a true pro who has a knack for understanding big picture goals and developing winning marketing strategies toward success.
Jason and his team exceeded my expectations. I was so impressed with the amount of work they did in such a short period of time for our project. Their work produced was tangible and drove real impact on my business.